Apr 24, 2019
Does your company have a moat around it? If it is going to last the long term you have to have defenses in place. Some things to be prepared for: new competitors, industry changes, financial downturns (cash on hand, lines of credit), legal issues, and staff turnover.
Apr 17, 2019
Advertising is simple when you break it down into the necessary steps. Stop wasting money buying ads and start putting together an actual strategy to communicate your company to the public. Who is your ideal customer, data driven, how do I get in front of them with the highest efficiency.
Apr 10, 2019
The sole purpose of advertising is explaining the service that your business offers. In this podcast, Sean digs into the basics of advertising, the do-s and don't-s.
Apr 3, 2019
Do your employees want to come to work? Be careful delegating culture to make sure it aligns with your values. How do you treat customers and employees. What are your expectations and values. "Your brand is your culture" - Tony Hsieh, CEO Zappos